Three Crowns ‘Jara’ Campaign Promotes Care for Moms
Three Crowns, Nigeria’s leading low cholesterol and heart-friendly milk, last week, announced the start of ‘Jara’ campaign to deliver more value to consumers, especially moms who have done well by their families in the face of COVID-19 challenges.
Explaining the purpose of the campaign, the Marketing Manager, Three Crowns, Omolara Banjoko said the brand aims at ensuring mothers in particular and other consumers of Three Crowns milk get more value for their purchase – that is the ‘jara’ which means ‘extra.’
“’Jara’ is our ‘Thank you’ from Three Crowns to all purchasing mums for all they do for their families, especially in these uncertain times, which have impacted the spending power of many families to provide adequate nutrition” Banjoko said.
“If a consumer buys N3, 000 or N5, 000 worth of products within the refill pouch, big family pack refill pouch and evaporated milk in cans range, they would instantly receive gifts and extra milk at no extra cost”, Banjoko further explained, adding that Three Crowns brand ambassadors would be stationed at retail stores to reward shoppers that buy within the specified assortments.
“Through this campaign, we will be highlighting and elevating how Three Crowns cares for the heart and in particular, mums’ hearts, as Three Crowns milk continues to inspire and engender different things a healthy heart can do”, she disclosed while appraising the entire campaign.